Jason Tomaric

Commercial & Marketing

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Commercial

Toyota - Scion TC

Director, Cinematographer

As part of a national marketing campaign, Jason worked closely with Toyota to produce a campaign highlighting the features and design of the Scion series.

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Commercial

Toyota - Scion FRS

Director, Cinematographer

As part of a national marketing campaign, Jason worked closely with Toyota to produce a campaign highlighting the features and design of the Scion series.

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Commercial

Toyota - Scion IQ

Director, Cinematographer

As part of a national marketing campaign, Jason worked closely with Toyota to produce a campaign highlighting the features and design of the Scion series.

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Live to Tape Talk Show

Scion All Purpose Show

Director, Cinematographer

Jason directed this live-to-tape web series for Scion profiling some of the world’s top DJs and electronic music producers each week in New York City.

  • Director, 30 minute live-to-tape multi-camera NYC talk/variety show
  • 20 episodes
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Multiple National Spots

Bio-Tab Nutraceuticals

Director, Cinematographer

I shot and directed a range of commercials and infomercials for ExtenZe, with the most ambitious being a shoot at the Hollywood Speedway where my crew lit a mile of track. Directing six camera crews, I staged a race between an indie car and a stock car to be cut into the main segments which featured our hosts and hundreds of extras. 

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National Commercial

Foster Farms

30-second, Cinematographer

Produced with NBC Skycastle, I shot the Foster Farms Super Mom national campaign.

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Commercial

HealthyStart

30-second, Director, Cinematographer

Produced for the city of Cleveland, Jason’s vibrant color palette and quick pace attracts young families with children to enroll in city-sponsored health care.

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Commercial

Icon A5 Aircraft

30-second, Director, Cinematographer

Produced as a spec commercial in 2009, Jason’s commercial showcases the ground-breaking new Icon A5, a personal airplane with retractable wings, capable of landing on both land and water.

Using innovative time-remapping, compositing, and CGI technology, Jason’s techniques brings the Icon A5 to life for sports enthusiasts around the world.

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Commercial

Monster.com

30-second, Director, Cinematographer

Shot at a camel farm outside Cairo, this stylized spot uses an interlaced, bleach bypass look to convey the horrible working conditions of our main character.

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Commercial

Neutrogena

60-second, Director, Cinematographer

Produced as a spec commercial in 2009, Jason’s etherial commercial was inspired by the whimsical perfume commercials of the 1990s. Carefully choreographed with moving lights to simulate the rising and setting sun, Jason’s production team succeeded in creating a beautiful world that showcases the product.

McDonald's

16-minute Marketing, director, cinematographer

McDonald’s Restaurant Corporation approached me to write and direct a narrative-style video for their marketing campaign, featuring a horse jockey and his encounter with a young fan before the big race.

Microsoft

8-minute marketing, director, cinematographer

Microsoft hired me to direct a national marketing video about the new Tablet PC, the first device of its kind (at the time) that incorporated a laptop and tablet.

Hope Academies

30-second regional commercials, director, cinematographer

Hope Academies, a charter school system, hired me to shoot and direct several commercial spots 

Life Skills Center

30-second commercial, director, cinematographer

Life Skills Center, a trade school, hired me to direct several commercial spots.

Rusnak Auto Group

30-second commercials, cinematographer

I worked as cinematographer on six commercials for Rusnak, one of the largest luxury car dealerships in Southern California.

Paul Mitchell

Marketing Videos, cinematographer

I shot several marketing videos for Paul Mitchell, highlighting their product lines.

Direct Response

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Direct Response, National

KettleFusion

2- minute, Director, Cinematographer

Jason directed and shot this high-energy direct response spot for KettleFusion. Produced by RED Entertainment.

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Direct Response, National

6 PakJak

60-second, Director, Cinematographer

Jason directed and shot this high-energy direct response spot for 6 Pak Jak. Produced by RED Entertainment.

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Direct Response

Isagenix

12-minute Marketing, Director, Cinematographer

An energizing mixture of interviews, product shots, and testimonials, Jason’s vibrant cinematography highlights the benefits of the Isagenix product.

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Direct Response, National

Transform 12

30-minute, Cinematographer

Spanning multiple locations, and starring Kym Johnson from Dancing with the Stars, Jason’s vibrant product shots, interviews, and host sequences brought the variable exercise product to life.

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Direct Response, National

YuDu

30-minute, Cinematographer

ProvoCraft’s innovative home silk screening machine, the YuDu, required a homey, accessible infomercial designed to help the viewer see how the YuDu can be used in their lives. Jason’s cinematography deliberately brought the interviews, product shots, and demos to life in an approachable way.

Luminess Air

30-minute national, 2nd unit cinematographer

AbRocket - Raymond Entertainment

30-minute marketing, 2nd unit cinematographer

Miracle Blade - Sylmark

30-minute national, cinematographer

Toby Steamer - Thane

30-minute national, cinematographer

Marketing/Product

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Marketing

Matthews Studio Equipment

8-minute, Director/Cinematographer

The late president of Matthews Studio Equipment, Ed Phillips asked for a dramatic, horror-esque marketing video for their new monitor mount. Taking a novel approach to boring old sales videos, this video scored big, resulting in record sales. 

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Marketing

Fitness Videos

30-minute, Director/Cinematographer

As technical director and cinematographer of over 25 half-hour fitness videos, each shoot featured four cameras in a live-to-tape set-up, allowing each fitness instructor to record and later sell their programs.

In this video, the client asked for a warm, inviting look for her neonatal yoga program.